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How Augmented Reality works

Augmented Reality (AR) is a technology that allows an interaction between real and virtual world. It allows to overlay –in real time– information like videos, 3-D images, 360° views,… on existing elements (brochures, posters, displays,…). This technology is integrated in our environment through devices such as smartphones, tablets,…Thanks to Augmented Reality, a static paper support becomes dynamic.

Some exemples of what is possible

Animated pictures
3-D models
Social media links
360° virtual tours

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